We are dedicated to Hair Perfection.
Join Goldwell at Kyalami International Convention Center for the 2024 Professional Beauty & Salon International Expo on the 8th and 9th of September 2024 to learn about and be inspired by our holistic colour system that gives you boundless possibilities.
From high-performance permanent colour to gentle tonings you get everything you need for beautiful and easy to create colour results. Just the way your clients love it.
TOPCHIC Permanent Hair Colour and NEW TOPCHIC ZERO Ammonia Free Permanent Hair Colour = TRUE COLOR EXCELLENCE.
A complete portfolio of permanent hair color options. Topchic guarantees intense colors full of brilliance in all dimensions.
COLORANCE & COLORANCE GLOSS TONES – DEMI-PERMANENT HAIR COLOR
Ammonia-free and with repairing effect, for unlimited service options = COLOR FOR EVERYONE. EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
Everything you need to create shiny, healthy-looking and vibrant color for everyone.
ELUMEN & ELUMEN PLAY = a different way of creating color.
Full flexibility is yours. Choose long lasting or semi-permanent color and perfectly matched color care. For a new generation of creatives.
Long lasting color, oxidant-free. Exceptional brilliance with incredible shine.
Exceptional durability. Up to 100% dimensional grey coverage.
Perfect also for clients with scalp sensitivity to conventional oxidative colors.
LIGHTDIMENSIONS = STRONGER. FASTER. SMARTER. BETTER.LIGHTENING UNLIMITED
Lifting Power and Toning Refinement at its best.
LD SILKLIFT & SILKLIFT CONTROL – high performance lighteners with tone control. For the best hair condition after a lightening service.
LD BRIGHTENER – Controlled lifting cream, Brightens and perfects lightening results with a controlled amount of lift of up to 1,5 levels; Soften contrasts for the most naturally blended looks or power tone in combination with @Pure Pigments.
LD SOFTCOLOR – Semi-permanent foam colorant, Semi-permanent blonde toning to create cool, long-lasting results in-salon or at home. Quick refinements of blonde results. Fascinating color results after only 5 minutes processing time.
LD OXYCUR PLATIN – Multi-purpose Lightening Powder for the most powerful lifting experience and state of the art lightening results with integrated BondPro+ to respect the hair structure.
MEN RESHADE – DEMI-PERMANENT HAIR COLOR
The most discreet way to blend grey. For consistently natural, transparent
grey reduction and visually more fullness, no visible regrowth.
SYSTEM @PURE PIGMENTS = IMAGINE COLOR. NOW MULTIPLY IT
A revolution in Goldwell hair color. High-definition direct dye additives that elevate hair color
with unprecedented vibrancy and brilliance.
We are constantly seeking new and innovative ways to perfect hair’s Colour, condition and texture – because you and your clients expect and deserve it.
We do more than just understand you.
We think like you.
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